MowGreen Prices at times Higher than Dirty, Loud, Spilling, “Mow n’ Blow”
MowGreen carbon neutral lawncare is priced comparably to gas powered (and too often non-organic) lawncare providers.
At times our prices match competitors’, but may be higher.
What is reducing the annual carbon footprint by about 4 metric tons per average home worth? It’s like taking a car off the road from an emissions perspective, not to mention the quiet, and lack of spillage.
We have found our rates may range from 5 to 50% more than carbon emitting competitors. Why?
- We zero out our footprint annually by buying carbon credits to offset our vehicle gas use (everything else is zero carbon already)!
That means we pay to zero out 2 car’s-worth while we effectively remove 50-60! You might say we are CARBON NEGATIVE! Considering ocean acidification, global warming and severe weather, we have no competition due to our unique zero (negative actually) carbon footprint, and are certainly worth more than, say, a competitor our size who effectively adds the pollution of putting 50 to 60 more cars on the road per year. The difference between us is about 200 metric tons of carbon emissions annually!
- We invested in solar panels for charging at our HQ.
- We pay additionally monthly for any electric draw from our utility co. to be 100% green-backed.
- We hire legally qualified staff and pay taxes.
MowGreeners are paid $15 to $20 per hour while many others hire illegals, pay no taxes and ave. pay is $11 hourly. In a way you might say MowGreen increases our tax base! Also, workers who earn above the poverty line require less social assistance, further limiting tax increases for all.
- New commercial battery powered electric mowers are not cheap. They range in price from $9,500 to $25,000, but there are big annual savings in fuel costs to offset that.
- MowGreen invests in online modern customer relationship management (CRM), professional services application (PSA), email marketing system, multiuser web calendaring, Word Press website and social media presence (Linked In, Twitter, and Facebook), for customized services management and other reporting to foster continuous service improvement, support a lean virtualized workforce, and growth. We track specialized data for customers like soil sample results and all materials and labor costs and revenues to support fairness and budgeting.
- MowGreen’s mission to cut pollution inspires us to take on pockets of customers in a wider range of territory, hoping to fill in the blanks and localize in the future. This is a more costly strategy to range farther, but will foster faster pollution reduction for those altruists anxious to bring us to their neighborhoods. When the average emissions equivalent of a single lawn mowing can be around 300 or 400 automiles, then its worth driving a few extra miles to make that large net gain happen.
Ways we have reduced costs:
- We use smaller fuel efficient cars including Prius’ and Mini-vans. We haul commercial mowers in minivans and tow small trailers with Prius’s. As noted above, we zero out the gas consumed with annual carbon credit purchases.
- We have had low or no rent on our HQ space in the first 9 years.
- I worked 8,000 to 10,000 hours without drawing a paycheck in the first 9 years.
- I invested tens of thousands in startup capital to subsidize growth to mild profitability.
Our costs are higher and therefore in some cases our prices are higher. We certainly aren’t getting rich, but we are now sustainable and still growing, thankfully, with your support. Considering all of the above benefits to our health and the hope to help halt global warming, we are a compelling value and an investment with an immeasurably positive return. Clean & Serene, No Gasoline.
Author: Dan QuiMowte
Dan QuiMowte is the Man of LaMowGreen. He has an Impossible Dream to eliminate gasoline from lawn care and ultimately hopes to reduce lawns also, with food gardening. Since 2007 he has been promoting green lawn care, Clean & Serene, No Gasoline (SM).